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Sarah White
Complete Idiot’s Guide to Marketing, 2nd edition [EPUB ebook]
Priceless Pointers on the Classic Four P s Product, Place, Price, and Promotion

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Cover of Sarah White: Complete Idiot's Guide to Marketing, 2nd edition (ePUB)

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: Guerilla marketing Marketing to Boomers and Latinos Online marketing Targeted-but-affordable direct mail Sample marketing plans for several types of small businesses (as well as a couple of larger projects) Practical, do-it-yourself distribution strategies Analysis of business segments and trends, and much more.

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Language English ● Format EPUB ● Pages 464 ● ISBN 9780241881590 ● Publisher Dorling Kindersley Ltd ● Published 2003 ● Downloadable 3 times ● Currency EUR ● ID 8449657 ● Copy protection Adobe DRM

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