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Auteur: Stephen D. Rappaport

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Joe Plummer, Ph D, is the Chief Research Officer at The Advertising Research Foundation and recipient of the 2006 Distinguished Marketer Award from the Academy of Marketing Science. He was previously executive vice president for Mc Cann-Erickson World Group. Steve Rappaport is the Director of Knowledge Solutions at The Advertising Research Foundation. Taddy Hall is the Chief Strategy Officer at The Advertising Research Foundation and a well-known authority in the fields of innovation and strategy. Robert Barocci is the President/CEO of The Advertising Research Foundation. He was previously president of Leo Burnett International.




3 Ebooks par Stephen D. Rappaport

Couverture du Joe Plummer & Stephen D. Rappaport: The Online Advertising Playbook
Joe Plummer & Stephen D. Rappaport: The Online Advertising Playbook
Praise for The Online Advertising Playbook ‘Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, …
PDF
Anglais
DRM
€24.99
Couverture du Stephen D. Rappaport: Listen First!
Stephen D. Rappaport: Listen First!
LISTEN FIRST! Shhh… Listen. Hear that? That’s the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company …
PDF
Anglais
DRM
€16.99
Couverture du Stephen D. Rappaport: Listen First!
Stephen D. Rappaport: Listen First!
LISTEN FIRST! Shhh… Listen. Hear that? That’s the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company …
EPUB
Anglais
DRM
€16.99