作者: Stephen D. Rappaport

Joe Plummer, Ph D, is the Chief Research Officer at The Advertising Research Foundation and recipient of the 2006 Distinguished Marketer Award from the Academy of Marketing Science. He was previously executive vice president for Mc Cann-Erickson World Group. Steve Rappaport is the Director of Knowledge Solutions at The Advertising Research Foundation. Taddy Hall is the Chief Strategy Officer at The Advertising Research Foundation and a well-known authority in the fields of innovation and strategy. Robert Barocci is the President/CEO of The Advertising Research Foundation. He was previously president of Leo Burnett International.