4 Ebooks by Gaetano Aiello
Gaetano Aiello & Raffaele Donvito: Global Branding and Country of Origin
Creativity, Global Branding and Country of Origin (Co O) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are incre …
EPUB
English
DRM
€29.52
Gaetano Aiello & Raffaele Donvito: Global Branding and Country of Origin
Creativity, Global Branding and Country of Origin (Co O) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are incre …
PDF
English
DRM
€29.64
Gaetano Aiello & Isaac Cheah: Country of Origin Effect
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome o …
PDF
English
DRM
€53.93
Gaetano Aiello & Isaac Cheah: Country of Origin Effect
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome o …
EPUB
English
DRM
€54.05
