लेखक: Gaetano Aiello

Creativity, Global Branding and Country of Origin (Co O) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are incre …

Creativity, Global Branding and Country of Origin (Co O) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are incre …

This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome o …

This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome o …