Ebook > Social Sciences > Economy > Geoff Lancaster & Frank Withey: CIM Coursebook 06/07 Marketing Fundamentals (PDF)

Geoff Lancaster & Frank Withey
CIM Coursebook 06/07 Marketing Fundamentals [PDF ebook]

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Cover of Geoff Lancaster & Frank Withey: CIM Coursebook 06/07 Marketing Fundamentals (PDF)

Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the Marketing Online learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings

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Language English ● Format PDF ● Pages 394 ● ISBN 9781136420900 ● Publisher Taylor and Francis ● Published 2007 ● Downloadable 6 times ● Currency EUR ● ID 2480426 ● Copy protection Adobe DRM

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