This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
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Language English ● Format EPUB ● Pages 264 ● ISBN 9781135083380 ● Editor Gregory Ashworth & Brian Goodall ● Publisher Taylor and Francis ● Published 2013 ● Downloadable 6 times ● Currency EUR ● ID 2664797 ● Copy protection Adobe DRM
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