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Gregory Ashworth & Brian Goodall
Marketing in the Tourism Industry (RLE Tourism) [EPUB ebook]
The Promotion of Destination Regions

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Capa do Gregory Ashworth & Brian Goodall: Marketing in the Tourism Industry (RLE Tourism) (ePUB)

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

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Língua Inglês ● Formato EPUB ● Páginas 264 ● ISBN 9781135083380 ● Editor Gregory Ashworth & Brian Goodall ● Editora Taylor and Francis ● Publicado 2013 ● Carregável 6 vezes ● Moeda EUR ● ID 2664797 ● Proteção contra cópia Adobe DRM

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