Catalog > Social Sciences > Economy > Henning Kreis & Alfred Ku: Marktforschung (ePUB)

Henning Kreis & Alfred Ku
Marktforschung [EPUB ebook]
Grundlagen der Datenerhebung und Datenanalyse

Support

Cover of Henning Kreis & Alfred Ku: Marktforschung (ePUB)

Die Autoren vermitteln in gut verständlicher Weise die wesentlichen Grundlagen der Marktforschung, wie sie für Studium und Praxis des Marketing erforderlich sind. Ziel ist es, den Lesern ein solides und tiefgehendes Verständnis zentraler Aspekte der Marktforschung zu vermitteln und damit die Basis für die Anlage und Verwendung von Marktforschungsuntersuchungen zu schaffen.

In der 5. Auflage wurde das Buch in der neuen Autorenschaft übersichtlicher strukturiert. Alle Kapitel wurden überarbeitet, einzelne Teile wurden gestrafft, andere erweitert. Insbesondere der Praxisbezug bei Stichprobenziehung, Marketing-Testverfahren und Panels wurde deutlich ausgebaut. Zahlreiche Beispiele und weiterführende Hinweise kommen zur Vertiefung hinzu.

€25.79

Buy this ebook and get 1 more FREE!

Language German ● Format EPUB ● ISBN 9783658018641 ● Publisher Springer Fachmedien Wiesbaden ● Published 2014 ● Downloadable 3 times ● Currency EUR ● ID 6339849 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

Henning Kreis Alfred Ku Raimund Wildner

255,503 Ebooks in this category

Cover of Yuefeng Xie: Disinfection Byproducts in Drinking Water

Yuefeng Xie: Disinfection Byproducts in Drinking Water

The EPA has established regulations which classify four types of disinfection byproducts – TTHMs, haloacetic acids, bromate, and chlorite – and requires public water systems limit these byproducts to …

Cover of Jose M. Soltero: Inequality in the Workplace

Jose M. Soltero: Inequality in the Workplace

First published in 1995. During the late 1980s and early 1990s the American economy again became immersed in a recession. Consequently, it became very likely that the quality of employment generated …

Cover of Nuno Miguel Castaheira Almeida & Paulo Jorge Almeida: Mapping, Managing, and Crafting Sustainable Business Strategies for the Circular Economy

Nuno Miguel Castaheira Almeida & Paulo Jorge Almeida: Mapping, Managing, and Crafting Sustainable Business Strategies for the Circular Economy

Daniel Parsons: Guide to Financial Freedom: How a 24-year Old College Dropout Created a Brand and Retired Young

Cover of Barry C. Field: Absolute Essentials of Environmental Economics

Barry C. Field: Absolute Essentials of Environmental Economics

This shortform textbook provides a concise overview of the fundamentals of environmental economics. It focuses on how economic forces affect the natural environment and how economic policies and beha …

Cover of Zdenko Rengel: Handbook of Plant Growth pH as the Master Variable

Zdenko Rengel: Handbook of Plant Growth pH as the Master Variable

Explores the molecular, biochemical, functional, structural, and developmental mechanisms of p H in plant growth. Examines the role of p H in plant symplasm, plant apoplasm, thr rhizosphere, the ecos …

Cover of Guo Wei: Power of Datafication

Guo Wei: Power of Datafication

The digital age represents a profound shift, building upon the industrial age’s foundations of technological breakthroughs like the steam engine, electricity, and computers. Just as the industrial re …

Cover of P.C.I. Ayre: Finance in Developing Countries

P.C.I. Ayre: Finance in Developing Countries

First Published in 1977. This issue of the Journal is devoted to papers dealing with various features of the financial process in developing countries progress. While the majority of papers included …

Cover of Betsy Price: Ancient Economic Thought

Betsy Price: Ancient Economic Thought

This book explores the interrelationship between economic practice and religion, ethics and social structure in a number of ancient cultures, including ancient East Indian, Hebraic, Greek, Hellenisti …

Cover of James Hole: Essay on History and Management

James Hole: Essay on History and Management

First Published in 1970. This volume is part of the Social History of Science series, reprinted with an new index. The essay focuses on the history and management of literary, scientific and mechanic …