Catalog > Științe sociale > Economie > Henning Kreis & Alfred Ku: Marktforschung (ePUB)

Henning Kreis & Alfred Ku
Marktforschung [EPUB ebook]
Grundlagen der Datenerhebung und Datenanalyse

Ajutor

Copertina de Henning Kreis & Alfred Ku: Marktforschung (ePUB)

Die Autoren vermitteln in gut verständlicher Weise die wesentlichen Grundlagen der Marktforschung, wie sie für Studium und Praxis des Marketing erforderlich sind. Ziel ist es, den Lesern ein solides und tiefgehendes Verständnis zentraler Aspekte der Marktforschung zu vermitteln und damit die Basis für die Anlage und Verwendung von Marktforschungsuntersuchungen zu schaffen.

In der 5. Auflage wurde das Buch in der neuen Autorenschaft übersichtlicher strukturiert. Alle Kapitel wurden überarbeitet, einzelne Teile wurden gestrafft, andere erweitert. Insbesondere der Praxisbezug bei Stichprobenziehung, Marketing-Testverfahren und Panels wurde deutlich ausgebaut. Zahlreiche Beispiele und weiterführende Hinweise kommen zur Vertiefung hinzu.

€25.71

Cumpărați această carte electronică și primiți încă 1 GRATUIT!

Limba Germana ● Format EPUB ● ISBN 9783658018641 ● Editura Springer Fachmedien Wiesbaden ● Publicat 2014 ● Descărcabil 3 ori ● Valută EUR ● ID 6339849 ● Protecție împotriva copiilor Adobe DRM

Necesită un cititor de ebook capabil de DRM

Mai multe cărți electronice de la același autor (i) / Editor

Henning Kreis Alfred Ku Raimund Wildner

253.866 Ebooks din această categorie

Copertina de Arthur (Oklahoma State University, Stillwater, Oklahoma, USA) Hounslow: Water Quality Data

Arthur (Oklahoma State University, Stillwater, Oklahoma, USA) Hounslow: Water Quality Data

Water Quality Data emphasizes the interpretation of a water analysis or a group of analyses, with major applications on ground-water pollution or contaminant transport. A companion computer program a …

Copertina de Anna (Uppsala Universtiy, Sweden) Danielsson: Informal Economies and Power

Anna (Uppsala Universtiy, Sweden) Danielsson: Informal Economies and Power

The global ubiquity of informal economic activities has turned informality into a key policy question, not least in international peace- and state-building. This book explores a core aspect of econom …

Copertina de Bob (Kennesaw, Georgia, USA) Sproull: The Secret to Maximizing Profitability

Bob (Kennesaw, Georgia, USA) Sproull: The Secret to Maximizing Profitability

This book fully details, as the title suggests, the real secret to maximizing an organization”s profitability. While many companies have implemented improvement initiatives such as Six Sigma and Lea …

Copertina de Nigel Seel: Business Strategies for the Next-Generation Network

Nigel Seel: Business Strategies for the Next-Generation Network

Carriers and service providers have united around the concept of the Next-Generation Network (NGN). Although leveraging a broad basket of Internet technologies, the NGN is not being planned as the ne …

Copertina de Thomas S. C. Li: Taiwanese Native Medicinal Plants

Thomas S. C. Li: Taiwanese Native Medicinal Plants

Written by internationally renowned scientist and author Thomas S.C. Li, Taiwanese Native Medicinal Plants presents information critical to assessing the medicinal potential of Taiwanese herbs. A com …

Copertina de Irene (European Foundation for the Improvement of Living and Working Conditions, Ireland) Mandl & Valentina Patrini: European Born Globals

Irene (European Foundation for the Improvement of Living and Working Conditions, Ireland) Mandl & Valentina Patrini: European Born Globals

In the aftermath of the global recession, job creation is a policy priority. While it is a well-accepted fact that the majority of jobs are created by small and medium-sized enterprises, not all SMEs …

Copertina de C. Ravindranath Pandian: Applied Software Risk Management

C. Ravindranath Pandian: Applied Software Risk Management

Few software projects are completed on time, on budget, and to their original specifications. Focusing on what practitioners need to know about risk in the pursuit of delivering software projects, Ap …

Copertina de Mounir A. Ajam: Leading Megaprojects

Mounir A. Ajam: Leading Megaprojects

The performance of megaprojects is questionable, and a large percentage of them fail in one dimension or another. The challenges that contribute to these failures are known. Then why do these project …

Copertina de Marlen Gabriele (Chemnitz University of Technology, Germany) Arnold & Stefan Gold: Base of the Pyramid Markets in Asia

Marlen Gabriele (Chemnitz University of Technology, Germany) Arnold & Stefan Gold: Base of the Pyramid Markets in Asia

The Innovation and Sustainability in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes, and various aspects of interest across four key geographical …