Written by world class authorities, this volume discusses formulation, sensory, and consumer testing, package design, commercial production, and product launch and marketing. Offering the same caliber of information that made the widely adopted first edition so popular, the second edition introduces new concepts in staffing, identifying and measuring consumer desires, engineering scale-up from the kitchen, lab, or pilot plant; and generating product concepts. Applying insights from real life experience, contributors probe the retail environment, covering optimization, sensory analysis, package design, and the increasingly important role of the research chef or culinologist in providing the basic recipe.
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 616 ● ISBN 9781420004328 ● संपादक Aaron L. Brody & John B. Lord ● प्रकाशक CRC Press ● प्रकाशित 2007 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 7123345 ● कॉपी सुरक्षा Adobe DRM
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