Written by world class authorities, this volume discusses formulation, sensory, and consumer testing, package design, commercial production, and product launch and marketing. Offering the same caliber of information that made the widely adopted first edition so popular, the second edition introduces new concepts in staffing, identifying and measuring consumer desires, engineering scale-up from the kitchen, lab, or pilot plant; and generating product concepts. Applying insights from real life experience, contributors probe the retail environment, covering optimization, sensory analysis, package design, and the increasingly important role of the research chef or culinologist in providing the basic recipe.
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Limba Engleză ● Format PDF ● Pagini 616 ● ISBN 9781420004328 ● Editor Aaron L. Brody & John B. Lord ● Editura CRC Press ● Publicat 2007 ● Descărcabil 3 ori ● Valută EUR ● ID 7123345 ● Protecție împotriva copiilor Adobe DRM
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