Scientific Essay from the year 2010 in the subject Business economics – Offline Marketing and Online Marketing, grade: ‘keine’, , language: English, abstract: Cultural misunderstandings and the high transaction costs exerted by it, introduced a reorientation of classical marketing thinking. The evolution began and marketing developed from a classical, up to the relatively recent discipline of the intercultural variance. Muslim marketing, as a new research approach, marks the beginning of a new era and possesses the potential of completing the journey of integrating cultural aspects, started by intercultural marketing, and thus to change the past self-understanding of managerial economics lastingly towards a specialized culture science.
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भाषा अंग्रेज़ी ● स्वरूप EPUB ● ISBN 9783656262961 ● प्रकाशक GRIN Verlag ● शहर München ● देश DE ● प्रकाशित 2012 ● संस्करण 1 ● डाउनलोड करने योग्य 24 महीने ● मुद्रा EUR ● आईडी 3950583 ● कॉपी सुरक्षा के बिना
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