Scientific Essay from the year 2010 in the subject Business economics – Offline Marketing and Online Marketing, grade: ’keine’, , language: English, abstract: Cultural misunderstandings and the high transaction costs exerted by it, introduced a reorientation of classical marketing thinking. The evolution began and marketing developed from a classical, up to the relatively recent discipline of the intercultural variance. Muslim marketing, as a new research approach, marks the beginning of a new era and possesses the potential of completing the journey of integrating cultural aspects, started by intercultural marketing, and thus to change the past self-understanding of managerial economics lastingly towards a specialized culture science.
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Språk Engelska ● Formatera EPUB ● ISBN 9783656262961 ● Utgivare GRIN Verlag ● Stad München ● Land DE ● Publicerad 2012 ● Utgåva 1 ● Nedladdningsbara 24 månader ● Valuta EUR ● ID 3950583 ● Kopieringsskydd utan