> Written collaboratively by 48 people with high performance in the market, sharing experiences and real cases
>Content reviewed by 16 executives experienced in diversified business transformation
The Jornada Colaborativa is a community passionate about people and technology that writes books uniting diverse experiences of the co-authors and curatorship of the selected organizers to maintain the high standard of quality.
Book royalties are reserved with the publisher to help purchase the copies we use at Summit Day and the proceeds are donated to underprivileged institutions (we donated R$ 137, 000 to 12 institutions in 2019 and 2020).
We congratulate the dedication of the organizers and co-authors to carry out this work and we thank the organizations that support the Summit Day to transform more and more lives.
Antonio Muniz
Founder of the Jornada Colaborativa and Jornada Cast
Carla Krieger
Leader of the organizing and curatorial team
Co-authors:
Alexandre Cezilla
Alexandre Conceição
Ana Cláudia Rodrigues
Antonio Muniz
Arlete Lemos de Vasconcelos
Atila Belloquim
Bruno Camargo
Carla Krieger
Felipe Oliveira
Flavia Lins
Gabriel de Oliveira
Guayçara G. Gonçalves
Guilherme Santos
Henrique C. Mariano
Hermann Rego
Isabela Gayno
Jacqueline Viana
Jennifer de Sousa Freitas
Joaquim Torres
Julieta S. Dienstmann
Júnior Rodrigues
Kelly Caldas
Leonardo Menezes
Luciana Sales
Marcelo Fernandez Piñeiro
Maria Heloiza Rodrigues Magrin
Maurício Corrêa
Mayra Augusto Santos
Natália Manha
Paulo Boccaletti
Paulo Marcelo
Paulo Vitor Soares de Oliveira
Raphael Boldrini
Renato Batista
Roberta Kühleis
Roberto Argento
Rodolfo Colares
Rodrigo Monteiro Ferreira
Samantha de Oliveira Fernandes
Samyr Feres Sada
Simone Pittner
Sonia Lopes
Tatiana Feitosa
Thayna Mesquita de Sousa
Thiago Fernandes V. de Oliveira
Vanessa Gonçalves
Werther Krause
Wesley Soares de Oliveira
Review executives:
Alexandre Cezilla
Alexandre Conceição
Ana Cláudia Rodrigues
Ana Costa
Analia Irigoyen
Cezar Taurion
Cristiano Barbieri
Joaquim Torres
Jorge Cordenonsi
Marcelo Fernandez Piñeiro
Paulo Marcelo
Renato Batista
Simone Pittner
Victor Arnaud
Walther Krause
Werther Krause
विषयसूची
PART I. UNDERSTANDING BUSINESS AGILITY
1. Context of the digital age (Alexandre Conceição)
2. Agility context (Samyr Feres Sada)
3. What companies understand by business agility and motivators for adoption (Jacqueline Viana/Kelly Caldas/Flavia Lins)
4. Business agility domains (Tatiana Feitosa/Paulo Boccaletti)
5. The agility story, how it all started (Guilherme Santos)
6. The CEO’s role in the digital journey (Júnior Rodrigues/Hermann Rego/Raphael Boldrini)
7. Agility and holistic vision: strategy, architecture and culture (Atila Belloquim)
8. Cultural and political aspects for the adoption of business agility (Atila Belloquim)
PART II. THE JOURNEY FOR ORGANIZATIONAL AGILITY
9. Measuring the current state – Assessment (Hermann Rego)
10. Defining the business value chain (Flavia Lins/Leonardo Menezes)
11. Establishing a single vision (Maria Heloiza Rodrigues Magrin)
12. Preparing the organization (Carla Krieger)
13. Dealing with constraints (Felipe Oliveira)
14. Understanding organizational antibodies (Werther Krause)
15. Agility in scale (Guilherme Santos)
PART III. CHANGE MANAGEMENT
16. How to deal with change (Jennifer Sousa/Guayçara G. Gonçalves/Luciana Sales)
17. Resistance to change (Sonia Lopes)
18. Creating powerful alliances (Isabela Gayno)
19. The order of actions is an important factor (Samantha de Oliveira Fernandes)
PART IV. SUPPORTING PEOPLE IN THE PROCESS OF TRANSFORMATION
19. Characteristics of the mindset for the new generation of leaders (Vanessa Gonçalves)
20. Why it is important to have confidence (Arlete Franca Lemos de Vasconcellos)
21. Engaging people (Gabriel de Oliveira/Mayra Augusto Santos)
22. Fostering continuous and systemic learning (Maurício Corrêa)
23. Are we prepared to receive autonomy? (Thayna Mesquita de Sousa)
PART V. TECHNOLOGY LEVERAGING THE PROCESS
24. Disruptive technologies leveraging speed in companies (Henrique C. Mariano)
25. The importance of Dev Ops and Biz Dev Ops to business agility (Carla Krieger)
26. Reliability engineering (SER) promoting business agility (Thiago Fernandes Vieira de Oliveira)
27. Other technologies (Paulo Vitor Soares de Oliveira/Wesley Soares de Oliveira)
28. IT transformation (Rodolfo Colares)
PART VI. COLLECTING RESULTS
29. How do we know if we are on the right track? (Rodrigo Monteiro Ferreira)
30. Ongoing improvement and adaptation of tools to the business (Roberta Kühleis)
31. Value delivery (Carla Krieger)
PART VII. LEADING THE JOURNEY – PRACTICAL CASES OF AGILITY IN ORGANIZATIONS
32. Diversifying and digitizing a product portfolio – a Gympass case study (Joaquim Torres)
33. Three steps to increase engagement in implementing business agility (Alexandre Cezilla)
34. Agile Journey Case – Solutis (Paulo Marcelo)
35. Live50CIOs (Renato Batista)
36. Case of Furnas’ digital transformation strategy (Ana Cláudia Rodrigues da Silva Quirino/Marcelo Fernandez Piñeiro)
37. Agility practices in a multinational consultancy through a Lean Agile Center of Excellence (Simone Pittner)
38. Digital turn point and scare mindset (Simone Pittner)
39. I already have agile teams and I launched the first train. And now? (Roberto Argento)
40. From purpose to backlog (Tatiana Feitosa)
41. Digital transformation: strategies and their foundations (Ana Cláudia Rodrigues da Silva Quirino/Marcelo Fernandez Piñeiro)
42. Agility in backoffice (Natália Manha)
43. Digital transformation in large organizations (Bruno Camargo)
44. From theory to practice: applying BDD to reduce lead time (Rodrigo Monteiro Ferreira)
References
Dedication and acknowledgements
About the organizers and co-authors
लेखक के बारे में
Antonio Muniz: Passionate about collaborative leadership that joins people, agility and technology to deliver innovative results. Creator of Jornada Colaborativa and Jornada Cast. Curator, speaker, professor of MBA, workshops and video classes.
Carla Krieger: More than 25 years of IT experience, working in technology executive positions for 14 years. Professional experience in national and international companies, leading several digital and agile transformation programs and working with hybrid practices and deployment of Dev Ops. Disciplined Agile Trainer, Enterprise. Agile Coach at Globo’s Digital Hub and mentor of the startup Kultua.
Julieta S. Dienstmann: She has worked in project management since 2005, having worked in the areas of internet, telecom, industry and Saa S. She has worked as a team manager and has solid experience in managing product and IT projects. Acting in agility since 2016, she is recently in PMO at Resultados Digitais, working with agile project management, governance and portfolio. She is a volunteer at events and institutions such as: PMI/SC, Elas Projetam network, which promotes women in this job market, and the edition of Agile Trends in Florianópolis.
Rodolfo Colares: Always looking for a better way to carry out his work in a collaborative way, he seeks ways to foster communication between people and encourage cooperation and team spirit. With that, he directed his career towards direct contact with people, starting with administration, marketing and then moving on to the product area. He is an aspiring evangelist for software quality and Dev Ops culture in agile teams.
Tatiana Feitosa: Founder of Set Consultoria. Responsible for the Global Business Agility Institute in Brazil. She was director of digital transformation at everis Consulting in 2018 and 2019, responsible for structuring and leading the everis Brasil Agile Center of Excellence and leading digital transformation for everis clients. At IBM, as responsible for the Agile Center of Excellence in Latin America, she led and structured the internal transformation of IBM and customers until 2017. Lecturer and protagonist of the ‘change’ in the operation agility movement to the strategic dimension within organizations. She is also a member of the Digital Transformation committee of the ‘Mulheres Brasileiras’ (Brazilian Women) initiative. Speaker of ‘Women in Data Science’, linked to Standford University.