Babu George 
Holiday attachment – The construct, measure, and its relation with customer loyalty [EPUB ebook] 

समर्थन

Doctoral Thesis / Dissertation from the year 2004 in the subject Tourism – Miscellaneous, grade: none, Goa University (Goa University, India), language: English, abstract: The content of the thesis may be summarized as follows:
a) Conceptualization, development, and validation of a scale to measure holiday attachment.
b) Examination of holiday attachment as an antecedent of tourist loyalty.
c) Test of the proposed mediation-moderation model involving holiday dependence, holiday identity, novelty seeking, and loyalty.
KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility, Holiday Identity, Holiday Contextuality, Holiday Dependence, Novelty Seeking, Customer Loyalty, Mediation, and Moderation.

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भाषा अंग्रेज़ी ● स्वरूप EPUB ● पेज 93 ● ISBN 9783656124641 ● फाइल का आकार 48.9 MB ● प्रकाशक GRIN Verlag ● शहर München ● देश DE ● प्रकाशित 2012 ● संस्करण 1 ● डाउनलोड करने योग्य 24 महीने ● मुद्रा EUR ● आईडी 3942594 ● कॉपी सुरक्षा के बिना

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