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Babu George 
Holiday attachment – The construct, measure, and its relation with customer loyalty [EPUB ebook] 

Ondersteuning

Doctoral Thesis / Dissertation from the year 2004 in the subject Tourism – Miscellaneous, grade: none, Goa University (Goa University, India), language: English, abstract: The content of the thesis may be summarized as follows:
a) Conceptualization, development, and validation of a scale to measure holiday attachment.
b) Examination of holiday attachment as an antecedent of tourist loyalty.
c) Test of the proposed mediation-moderation model involving holiday dependence, holiday identity, novelty seeking, and loyalty.
KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility, Holiday Identity, Holiday Contextuality, Holiday Dependence, Novelty Seeking, Customer Loyalty, Mediation, and Moderation.

€36.99
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Taal Engels ● Formaat EPUB ● Pagina’s 93 ● ISBN 9783656124641 ● Bestandsgrootte 48.9 MB ● Uitgeverij GRIN Verlag ● Stad München ● Land DE ● Gepubliceerd 2012 ● Editie 1 ● Downloadbare 24 maanden ● Valuta EUR ● ID 3942594 ● Kopieerbeveiliging zonder

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