Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication. Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.
€62.89
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स्वरूप PDF ● पेज 336 ● ISBN 9780203207352 ● संपादक Barbara Lewis & Richard Varey ● प्रकाशक Taylor and Francis ● प्रकाशित 2012 ● डाउनलोड करने योग्य 6 बार ● मुद्रा EUR ● आईडी 2287700 ● कॉपी सुरक्षा Adobe DRM
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