Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. The Fundamentals of Creative Advertising takes a step-by-step approach with text supported by exercises, checklists and contemporary visuals from award-winning campaigns. The book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign.
€32.34
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भाषा अंग्रेज़ी ● स्वरूप EPUB ● पेज 184 ● ISBN 9781350008595 ● प्रकाशक Bloomsbury Publishing ● प्रकाशित 2016 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 8927488 ● कॉपी सुरक्षा Adobe DRM
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