Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. The Fundamentals of Creative Advertising takes a step-by-step approach with text supported by exercises, checklists and contemporary visuals from award-winning campaigns. The book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign.
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语言 英语 ● 格式 EPUB ● 网页 184 ● ISBN 9781350008595 ● 出版者 Bloomsbury Publishing ● 发布时间 2016 ● 下载 3 时 ● 货币 EUR ● ID 8927488 ● 复制保护 Adobe DRM
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