Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows students how to systematically ev...
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Acknowledgments
About the Editors
Preface: An Introduction to Public Relations Case Studies and Strategy – Burton St. John III and Diana Knott Martinelli
Chapter 1. Brandin...
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भाषा अंग्रेज़ी ● स्वरूप EPUB ● पेज 216 ● ISBN 9781544339917 ● फाइल का आकार 4.1 MB ● संपादक Burton St. John & Diana Knott Martinelli ● प्रकाशक SAGE Publications ● शहर Thousand Oaks ● देश US ● प्रकाशित 2018 ● संस्करण 1 ● डाउनलोड करने योग्य 24 महीने ● मुद्रा EUR ● आईडी 6461904 ● कॉपी सुरक्षा Adobe DRM
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