Customers today are picky, fickle, vocal, and ‘;all about me’ vain. With the reach and influence of the Internet, they are also powerful. If they receive poor or impersonal service, they talk backwith a single snarky video or damning review gone viral, they can bring down a company. To succeed in this new world, it is vital that customers are treated not as cash machines but as collaborators. Chip Bell and John Patterson analyze this service revolution and provide a tested formula for transforming today’s edgy customers into eager partners. Using real-world examples, they detail compelling methods and pragmatic tools for bringing harmony and balance to a relationship that was out of whack even before the Internet.
€25.62
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 224 ● ISBN 9781605099767 ● प्रकाशक Berrett-Koehler Publishers ● प्रकाशित 2011 ● डाउनलोड करने योग्य 6 बार ● मुद्रा EUR ● आईडी 2407357 ● कॉपी सुरक्षा Adobe DRM
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