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Chip R. Bell & John R. Patterson
Wired and Dangerous [PDF ebook]
How Your Customers Have Changed and What to Do About It

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的封面 Chip R. Bell & John R. Patterson: Wired and Dangerous (PDF)

Customers today are picky, fickle, vocal, and ‘;all about me’ vain. With the reach and influence of the Internet, they are also powerful. If they receive poor or impersonal service, they talk backwith a single snarky video or damning review gone viral, they can bring down a company. To succeed in this new world, it is vital that customers are treated not as cash machines but as collaborators. Chip Bell and John Patterson analyze this service revolution and provide a tested formula for transforming today’s edgy customers into eager partners. Using real-world examples, they detail compelling methods and pragmatic tools for bringing harmony and balance to a relationship that was out of whack even before the Internet.

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语言英语 ● 格式 PDF ● 网页 224 ● ISBN 9781605099767 ● 出版者 Berrett-Koehler Publishers ● 发布时间 2011 ● 下载 6 时 ● 货币 EUR ● ID 2407357 ● 复制保护 Adobe DRM

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