This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language – both written and spoken – and enable readers to develop and enhance their rhetorical skills.Now thoroughly revised and expanded, the second edition of this successful text includes:- Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion- Extended and updated examples of rhetoric in action- Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice- A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises
€43.70
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भाषा अंग्रेज़ी ● स्वरूप EPUB ● पेज 208 ● ISBN 9781350307995 ● प्रकाशक Bloomsbury Publishing ● प्रकाशित 2013 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 8165157 ● कॉपी सुरक्षा Adobe DRM
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