This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language – both written and spoken – and enable readers to develop and enhance their rhetorical skills.Now thoroughly revised and expanded, the second edition of this successful text includes:- Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion- Extended and updated examples of rhetoric in action- Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice- A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises
Craig Hamilton & Robert Cockcroft
Persuading People [EPUB ebook]
An Introduction to Rhetoric
Persuading People [EPUB ebook]
An Introduction to Rhetoric
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Bahasa Inggeris ● Format EPUB ● Halaman-halaman 208 ● ISBN 9781350307995 ● Penerbit Bloomsbury Publishing ● Diterbitkan 2013 ● Muat turun 3 kali ● Mata wang EUR ● ID 8165157 ● Salin perlindungan Adobe DRM
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