This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.
€349.99
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 640 ● ISBN 9781848165106 ● फाइल का आकार 10.4 MB ● संपादक Damianos P Sakas & Nikolaos Konstantopoulos ● प्रकाशक World Scientific Publishing Company ● शहर Singapore ● देश SG ● प्रकाशित 2010 ● डाउनलोड करने योग्य 24 महीने ● मुद्रा EUR ● आईडी 2423435 ● कॉपी सुरक्षा Adobe DRM
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