This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.
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Limba Engleză ● Format PDF ● Pagini 640 ● ISBN 9781848165106 ● Mărime fișier 10.4 MB ● Editor Damianos P Sakas & Nikolaos Konstantopoulos ● Editura World Scientific Publishing Company ● Oraș Singapore ● Țară SG ● Publicat 2010 ● Descărcabil 24 luni ● Valută EUR ● ID 2423435 ● Protecție împotriva copiilor Adobe DRM
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