This is a systematic and accessible introduction to the critical concepts, structures and professional practices of political communication.
Lilleker presents over 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates and provides selected further reading. He considers both practical and theoretical issues central to political communication and offers a critical assessmen...
विषयसूची
Aestheticisation
Agenda-Setting
Americanisation/Professionalism
Audiences
Authenticity
Brands/Branding
Broadcasting/Narrowcasting
Campaigns/Campaigning
Civil/Civic Society...
लेखक के बारे में
Darren Lilleker is a Senior Lecturer at Bournemouth University in Communication and Marketing Research.
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