लेखक: Den Huan Hooi

Asia is the most populated geographical region, with 50% of the world’s inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a …

Today’s dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of …

This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world’s largest countries. It follows the incredible …