ผู้เขียน: Den Huan Hooi

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3 หนังสืออิเล็กทรอนิกส์โดย Den Huan Hooi

Philip Kotler & Hermanwan Kartajaya: MARKETING FOR COMPETITIIVENESS: ASIA TO THE WORLD
Asia is the most populated geographical region, with 50% of the world’s inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a …
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Philip Kotler & Hermanwan Kartajaya: ASIAN COMPETITORS CASE BOOK
Today’s dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of oppo …
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Philip Kotler & Den Huan Hooi: MARKPLUS INC: WINNING THE FUTURE
This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world’s largest countries. It follows the incredible sto …
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