While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product.
Packaging the Brand discusses the implications of this commercial function for a designer.
It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
€40.75
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स्वरूप EPUB ● पेज 208 ● ISBN 9781350034228 ● प्रकाशक Bloomsbury Publishing ● प्रकाशित 2017 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 5318132 ● कॉपी सुरक्षा Adobe DRM
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