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Gavin Ambrose & Mr Paul Harris 
Packaging the Brand [EPUB ebook] 
The Relationship Between Packaging Design and Brand Identity

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Copertina de Gavin Ambrose & Mr Paul Harris: Packaging the Brand (ePUB)

While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product.
Packaging the Brand discusses the implications of this commercial function for a designer.
It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

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Format EPUB ● Pagini 208 ● ISBN 9781350034228 ● Editura Bloomsbury Publishing ● Publicat 2017 ● Descărcabil 3 ori ● Valută EUR ● ID 5318132 ● Protecție împotriva copiilor Adobe DRM
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