Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 236 ● ISBN 9781317789208 ● प्रकाशक Taylor and Francis ● प्रकाशित 2014 ● डाउनलोड करने योग्य 6 बार ● मुद्रा EUR ● आईडी 3097047 ● कॉपी सुरक्षा Adobe DRM
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