Gopalkrishnan R Iyer & Erdener Kaynak 
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS [PDF ebook] 

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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.

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Taal Engels ● Formaat PDF ● Pagina’s 236 ● ISBN 9781317789208 ● Uitgeverij Taylor and Francis ● Gepubliceerd 2014 ● Downloadbare 6 keer ● Valuta EUR ● ID 3097047 ● Kopieerbeveiliging Adobe DRM
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