A guide to help business managers better compete in the age of the internet and electronic commerce.This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.
€76.57
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 279 ● ISBN 9780262278614 ● प्रकाशक The MIT Press ● प्रकाशित 2003 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 8104920 ● कॉपी सुरक्षा Adobe DRM
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