A guide to help business managers better compete in the age of the internet and electronic commerce.This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.
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语言 英语 ● 格式 PDF ● 网页 279 ● ISBN 9780262278614 ● 出版者 The MIT Press ● 发布时间 2003 ● 下载 3 时 ● 货币 EUR ● ID 8104920 ● 复制保护 Adobe DRM
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