Quoten, Kurven und Profile

Jan-Hendrik Passoth & Josef Wehner

Jan-Hendrik Passoth & Josef Wehner
Quoten, Kurven und Profile [PDF ebook]
Zur Vermessung der sozialen Welt

समर्थन

Ereignisse und Trends in Politik, Wirtschaft oder Bildung und Wissenschaft werden durch Umfragewerte, Börsennotierungen und Rankings beobachtbar. Solche Zahlensysteme fördern außerdem Möglichkeiten des Vergleichs und des Wettbewerbs. Auffällig ist die Mediatisierung dieser Vorgänge. Statistiken gewinnen Aufmerksamkeit und motivieren Anschlusskommunikationen vor allem dadurch, dass sie in den Massenmedien veröffentlicht werden. Im Internet werden aus zunächst noch unzusammenhängenden Aktivitäten Gemein-samkeiten und Unterschiede in den Interessen und Gewohnheiten der Nutzer errechnet, um Produkte besser vermarkten oder Gelegenheiten für die Suche nach Gleichgesinnten anbieten zu können. Der vorliegende Band versammelt konzeptionelle und empirische Beiträge zum Zahlengebrauch in der modernen Gesellschaft, zum Zusammenhang von Mediatisierung und Quantifizierung und zur veränderten Relevanz von Publikumsmessung und Nutzeranalyen in den Massenmedien und im Internet.

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विषयसूची

Mediatisierung.- Medienwandel.- Massenmedien.- Internet.- Zahlen.- Vermessung.- Verdatung.

लेखक के बारे में

Dr. Jan-Hendrik Passoth ist Postdoktorand am Graduiertenkolleg „Innovationsgesellschaft heute: Die reflexive Herstellung des Neuen“ am Institut für Soziologie der Technischen Universität Berlin.

PD Dr. Josef Wehner ist wissenschaftlicher Angestellter an der Fakultät für Soziologie der Universität Bielefeld.

यह ईबुक खरीदें और 1 और मुफ़्त पाएं!

भाषा जर्मन ● स्वरूप PDF ● पेज 290 ● ISBN 9783531931395 ● फाइल का आकार 3.6 MB ● संपादक Jan-Hendrik Passoth & Josef Wehner ● प्रकाशक Springer Fachmedien Wiesbaden GmbH ● शहर Wiesbaden ● देश DE ● प्रकाशित 2012 ● डाउनलोड करने योग्य 24 महीने ● मुद्रा EUR ● आईडी 2663389 ● कॉपी सुरक्षा सामाजिक DRM

एक ही लेखक से अधिक ईबुक / संपादक

Jan-Hendrik Passoth Josef Wehner

5,107 इस श्रेणी में ईबुक

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