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Jan-Hendrik Passoth & Josef Wehner 
Quoten, Kurven und Profile [PDF ebook] 
Zur Vermessung der sozialen Welt

Apoio
Capa do Jan-Hendrik Passoth & Josef Wehner: Quoten, Kurven und Profile (PDF)

Ereignisse und Trends in Politik, Wirtschaft oder Bildung und Wissenschaft werden durch Umfragewerte, Börsennotierungen und Rankings beobachtbar. Solche Zahlensysteme fördern außerdem Möglichkeiten des Vergleichs und des Wettbewerbs. Auffällig ist die Mediatisierung dieser Vorgänge. Statistiken gewinnen Aufmerksamkeit und motivieren Anschlusskommunikationen vor allem dadurch, dass sie in den Massenmedien veröffentlicht werden. Im Internet werden aus zunächst noch unzusammenhängenden Aktivitäten Gemein-samkeiten und Unterschiede in den Interessen und Gewohnheiten der Nutzer errechnet, um Produkte besser vermarkten oder Gelegenheiten für die Suche nach Gleichgesinnten anbieten zu können. Der vorliegende Band versammelt konzeptionelle und empirische Beiträge zum Zahlengebrauch in der modernen Gesellschaft, zum Zusammenhang von Mediatisierung und Quantifizierung und zur veränderten Relevanz von Publikumsmessung und Nutzeranalyen in den Massenmedien und im Internet.

€26.96
Métodos de Pagamento

Tabela de Conteúdo

Mediatisierung.- Medienwandel.- Massenmedien.- Internet.- Zahlen.- Vermessung.- Verdatung.

Sobre o autor

Dr. Jan-Hendrik Passoth ist Postdoktorand am Graduiertenkolleg „Innovationsgesellschaft heute: Die reflexive Herstellung des Neuen“ am Institut für Soziologie der Technischen Universität Berlin.
 
PD Dr. Josef Wehner ist wissenschaftlicher Angestellter an der Fakultät für Soziologie der Universität Bielefeld.

Compre este e-book e ganhe mais 1 GRÁTIS!
Língua Alemão ● Formato PDF ● Páginas 290 ● ISBN 9783531931395 ● Tamanho do arquivo 3.6 MB ● Editor Jan-Hendrik Passoth & Josef Wehner ● Editora Springer Fachmedien Wiesbaden GmbH ● Cidade Wiesbaden ● País DE ● Publicado 2012 ● Carregável 24 meses ● Moeda EUR ● ID 2663389 ● Proteção contra cópia DRM social

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