People have been criticising brainstorming for years, but no one has come up with a truly different, working alternative – until now.
In this authoritative and entertaining book, Jeffrey Baumgartner explains why brainstorming does not work and presents an innovative, new creative thinking process: anticonventional thinking. Along the way, he explains:
– How and why anticonventional thinking works.
– How we build creative ideas in our mind.
– How highly creative people think differently to others.
– What inhibits creative thinking – and it is not criticism!
– A step-by-step process for using anticonventional thinking alone or in teams.
– The secret to success in implementing creative ideas.
– And much more.
Anticonventional Thinking is a book that is rich in explanations, examples and cartoon illustrations.