Jeffrey Baumgartner 
Anticonventional Thinking [EPUB ebook] 
The Creative Alternative to Brainstorming

People have been criticising brainstorming for years, but no one has come up with a truly different, working alternative — until now.
In this authoritative and entertaining book, Jeffrey Baumgartner explains why brainstorming does not work and presents an innovative, new creative thinking process: anticonventional thinking. Along the way, he explains:
— How and why anticonventional thinking works.
— How we build creative ideas in our mind.
— How highly creative people think differently to others.
— What inhibits creative thinking — and it is not criticism!
— A step-by-step process for using anticonventional thinking alone or in teams.
— The secret to success in implementing creative ideas.
— And much more.
Anticonventional Thinking is a book that is rich in explanations, examples and cartoon illustrations.