Media and communication research is a diverse and stimulating field of inquiry, not only in subject matter but also in purposes and methodologies. Over the past twenty years, and in step with the contemporary shift toward trans-disciplinarity, Media Studies has rapidly developed a very significant body of theory and evidence. Media Studies is here to stay and scholars in the discipline have a vital contribution to make. The SAGE Handbook of Media Studies surveys and evaluates the theories, practices, and future of the field.
Editor John Downing and associate editors Denis Mc Quail, Philip Schlesinger, and Ellen Wartella have brought together a team of international contributors to provide a varied critical analysis of this intensely interesting field of study. The Handbook offers a comprehensive review within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from media ethics to advertising, from popular music to digital technologies, and from Hollywood and Bollywood to alternative media.
The contributors to The Handbook are from Australia, Austria, Britain, Canada, France, Guatemala, India, Japan, the Netherlands, South Korea, and the United States. Each contributor offers a unique perspective on topics broad in scope.
The Handbook is an ideal resource for university media researchers, for faculty developing new courses and revising curricula, and for graduate courses in media studies. It is also a necessary addition to any academic library.
विषयसूची
Introduction – Mc Quail
Prolegomena
Communication Ethics – Christians
Alternative Media for Social Change – Gumucio
International Communication – Sinclair
Comparing Media: the USA, UK and Iran – Sreberny
Technology – Braman
Digital Media – Van Dijk
Audiences, Users and Effects
Audiences and Readership Research Approaches: A Survey – Kitzinger
20th Century Media Effects Research – Mc Donald
Psychology of Media Use – Mac Beth
Television Audiences – Nightingale
European Feminism, Media Studies and Cultural Studies – Hermes
East Asian Modernities and the Formation of Media and Cultural Studies – Kang
Economy and Power
Media Economics – Albarran
The Political Economy of Communications – Wasko
Government, the State, and Media – Neveu
Media, Public Opinion, and Political Action – Semetko
Media and the Reinvention of the Nation – Waisbord
News Production – Whitney, Sumpter & Mc Quail
Specific Areas of Media Research
Narrative and Genre – Newcomb
Media and Music Cultures – Zuberi
Advertising – Holden
Broadcasting, Cable and Satellites – Hilmes
Hollywood – Schatz & Perren
Bollywood – Naregal
Media, Violence and Sex – Smith, Moyer & Donnerstein
लेखक के बारे में
Dr. Wartella is Professor of Communication Studies and of Psychology at Northwestern University. Ellen is a leading scholar of the role of media in children′s development. Currently she is a co-principal investigator on a 5-year multi-site research project entitled: ‘IRADS Collaborative Research: Influence of Digital Media on Very Young Children’ funded by the National Science Foundation (2006-2011).
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