Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising’s influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and You Tube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 442 ● ISBN 9781351602914 ● प्रकाशक Taylor and Francis ● प्रकाशित 2018 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 7313089 ● कॉपी सुरक्षा Adobe DRM
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