Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising’s influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and You Tube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.
€64.07
购买此电子书可免费获赠一本！
语言 英语 ● 格式 PDF ● 网页 442 ● ISBN 9781351602914 ● 出版者 Taylor and Francis ● 发布时间 2018 ● 下载 3 时 ● 货币 EUR ● ID 7313089 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器
来自同一作者的更多电子书 / 编辑
126,491 此类电子书
