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Lorelle Frazer & Park Thaichon 
Relationship Marketing in Franchising and Retailing [PDF ebook] 

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का आवरण Lorelle Frazer & Park Thaichon: Relationship Marketing in Franchising and Retailing (PDF)

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing.The topics this book covers include (but is not limited to): (1) relationships in the context of e-commerce within the franchising sector; (2) franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks; (3) why franchisors recruit franchisees from the ranks of their employees; (4) franchisee advisory councils and justice; and (5) determinants of overall franchisee satisfaction.This book is ideal for students, practitioners and professionals interested in Relationship Marketing, Customer Services, and Marketing Communications. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

€51.57
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 140 ● ISBN 9781000847826 ● संपादक Lorelle Frazer & Park Thaichon ● प्रकाशक Taylor and Francis ● प्रकाशित 2023 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 8798843 ● कॉपी सुरक्षा Adobe DRM
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Lorelle FrazerPark ThaichonScott WeavenAustralia) Frazer Lorelle (University of Sunshine CoastAustralia) Thaichon Park (University of Southern QueenslandAustralia) Weaven Scott (Griffith University

7,770 इस श्रेणी में ईबुक

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