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Lorelle Frazer & Park Thaichon 
Relationship Marketing in Franchising and Retailing [PDF ebook] 

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Обложка Lorelle Frazer & Park Thaichon: Relationship Marketing in Franchising and Retailing (PDF)

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing.The topics this book covers include (but is not limited to): (1) relationships in the context of e-commerce within the franchising sector; (2) franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks; (3) why franchisors recruit franchisees from the ranks of their employees; (4) franchisee advisory councils and justice; and (5) determinants of overall franchisee satisfaction.This book is ideal for students, practitioners and professionals interested in Relationship Marketing, Customer Services, and Marketing Communications. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

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язык английский ● Формат PDF ● страницы 140 ● ISBN 9781000847826 ● редактор Lorelle Frazer & Park Thaichon ● издатель Taylor and Francis ● опубликованный 2023 ● Загружаемые 3 раз ● валюта EUR ● Код товара 8798843 ● Защита от копирования Adobe DRM
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Lorelle FrazerPark ThaichonScott WeavenAustralia) Frazer Lorelle (University of Sunshine CoastAustralia) Thaichon Park (University of Southern QueenslandAustralia) Weaven Scott (Griffith University

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