This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and Ph D students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.
€152.62
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भाषा अंग्रेज़ी ● स्वरूप EPUB ● ISBN 9783030107949 ● प्रकाशक Springer International Publishing ● प्रकाशित 2019 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 7013839 ● कॉपी सुरक्षा Adobe DRM
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