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Martin Eisend & Alfred Kuss 
Research Methodology in Marketing [EPUB ebook] 
Theory Development, Empirical Approaches and Philosophy of Science Considerations

Ủng hộ

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and Ph D students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.

€153.45
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Ngôn ngữ Anh ● định dạng EPUB ● ISBN 9783030107949 ● Nhà xuất bản Springer International Publishing ● Được phát hành 2019 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 7013839 ● Sao chép bảo vệ Adobe DRM
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