The Natural Step for Business examines how four very successful ‘evolutionary’ corporations in Sweden and the United States – including IKEA and Scandic Hotels in Sweden, and Collins Pine and Interface in the U.S. – are positioning themselves for long-term competitiveness using The Natural Step as a central part of their corporate strategy. Nattrass and Altomare puncture the myth that a company must choose between profitability and care for the natural environment, and present a timely and practical application of this exciting model for global sustainability.
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Brian Nattrass is a co-founder of The Natural Step Canada. He is a corporate lawyer, has served as Chairman of Earth Day International, and consults to corporations throughout North America.
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