Mary Altomare & Brian Nattrass 
The Natural Step for Business [PDF ebook] 
Wealth, Ecology and the Evolutionary Corporation

The Natural Step for Business examines how four very successful ‘evolutionary’ corporations in Sweden and the United States – including IKEA and Scandic Hotels in Sweden, and Collins Pine and Interface in the U.S. – are positioning themselves for long-term competitiveness using The Natural Step as a central part of their corporate strategy. Nattrass and Altomare puncture the myth that a company must choose between profitability and care for the natural environment, and present a timely and practical application of this exciting model for global sustainability.

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