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Michael Porter 
Konkurentna stratehiya [EPUB ebook] 
Tekhniky analizu haluzey i konkurentiv

समर्थन
का आवरण Michael Porter: Konkurentna stratehiya (ePUB)

ПРО ЩО КНИЖКА

У сучасному бізнесі конкуренції стає дедалі інтенсивнішою та охоплює щораз більше країн. Майкл Портер, гуру бізнес-стратегії, запевняє, що успішні компанії ніколи не припиняють вивчати суперників і зміцнювати конкурентні переваги. Чому затратніша стратегія General Motors перемогла багаторічну впевнену тактику Ford? Як компанія Xerox запатентувала свою технологію й надовго стала лідером у галузі?

ДЛЯ КОГО КНИЖКА

Для економістів, маркетологів, фінансових аналітиків, власників бізнесів, всіх, хто хоче розбудувати власну бізнес-стратегію.

ЧОМУ ВАРТО КУПУВАТИ ЦЮ КНИГУ

У цій книжці визнаний бізнес-експерт пояснює, як аналізувати конкурентів, навчитися стратегічно планувати та позиціювати компанію. Автор розповідає про базові стратегії, а також на прикладах показує, які інструменти використовують світові компанії, щоб підвищити конкурентоспроможність.

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भाषा यूक्रेनी ● स्वरूप EPUB ● पेज 424 ● ISBN 9786177730209 ● प्रकाशक PublishDrive ● प्रकाशित 2022 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 8492823 ● कॉपी सुरक्षा Adobe DRM
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Майкл ПортерMichael Porter

5,049,791 इस श्रेणी में ईबुक

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